The advent of Internet and the tremendous rise in popularity of social platforms like Facebook, Twitter, Instagram, Snapchat etc. has created a new and inexpensive way for anyone to successfully promote and sell their product or service. With just a couple of smart boosts on Facebook and Instagram, you will be able to reach an enormous audience. The problem is that many people are not aware of this type of marketing. Not only are they not aware of various promotional possibilities that social media offer, but they neglect marketing all together. Failing to successfully promote your product (say, a book), may eventually doom it. No matter how well it is written, if it does not reach enough people, it will not sell. That is why BookishFellow have compiled a couple of useful tips on how to promote your book with social media.
The modern way of living means that we are doing almost everything online. Some would say that in the near future, we will be living our whole lives online. Many researches point out that social networks that we have mentioned above are only going to grow further and become more powerful with each passing year. Which begs the question: “Why wouldn’t you harness that power and use it to your advantage“?
There are numerous ways that you can promote your book with social media. Nowadays you can find almost anything online. That is why the success of your book depends not only on the work that you have put it writing and editing it to perfection; but also on how you have presented it to the world. This article represents some kind of a starting point on how to promote your book with social media that will point you in the right direction.
It is needless to say that Facebook is the largest and most powerful social network today. According to Statista, Facebook had almost 2 billion monthly active Facebook users worldwide as of 4th quarter 2016. Using Facebook and investing a couple of hundred dollars you are able to reach an amount of people that is almost impossible if you only rely on and invest in conventional marketing.
Facebook Ads have revolutionized online marketing because they offer the opportunity to target potential readers/customers like never before. You can easily have your book appear on the News Feed of all women aged 35 to 60 with children that live in the suburbs of New York and like reading romance books and enjoy watching movies like the Notebook. Opportunities are endless!
Twitter is a great online social platform where you can interact with your readers and fans. There no longer has to be a barrier between you and them. Almost anyone can respond to your tweet, ask you a question or send you a useful link.
Like Facebook, Twitter has immensely interconnected people. You can easily get in touch and follow your favorite artist, sports person or writer. Any reader is able to get a better understanding of his/hers favorite author through their tweets since interviews usually follow the same pattern and do not come out that often.
A survey from the Global Web Index found 53% of consumers preferred to follow brands on Instagram, which was the highest rated social media platform in the study. Additionally, 44% of consumers said they prefer to use Instagram for brand research, which was highest among all other platforms. This means that Instagram is becoming a must-have app for anyone trying to successfully promote their product online. Another very important thing that you have to keep in mind when creating a marketing plan and allocating funds for promotion is that Instagram is easily one of the largest social media networks in the world currently ranking only behind Facebook and YouTube for the top spot.
As with Facebook Ads, you can pay to have specific sponsored content (intriguing quote from your book, forthcoming book promotion or literary night, etc.) appear to thousands of users while they are scrolling through Instagram. The visual content that engages others and that Instagram offers is unparalleled; a report from Forrester discovered Instagram posts drive more engagement by up to 120 times that of a Tweet.
Tip of the iceberg
As we have already mentioned above, the main point of this article is to give you some basic idea and understanding how to promote your book with social media. We understand that many emerging authors are not willing to spend a lot of money on marketing. That is why marketing through social media is the perfect solution for them.
Conduct proper research. Invest the proper amount of time in creating a marketing plan that perfectly suit your needs and funds. If you do this properly, results are sure to follow.